Yogi Bear" was the most popular television
cartoon creation of TV's early years. Created by William Hanna
and Joseph Barbera, the "Yogi Bear" cartoons first appeared as
a component segment of "The Huckleberry
Hound Show" in 1958. An inhabitant of Jellystone National
Park, with his little bear buddy. Boo Boo, Yogi was for the
most part a sarcastic, rule-breaking bear with a great yearning
for picnic baskets who credited himself as being "smarter than
the average bear."
After three seasons of cartoons on "The Huckleberry
Hound Show," Yogi appeared in his first spin-off series in
January 1961. "The Yogi Bear Show" was the third Hanna-Barbera
series to be syndicated (January 30, 1961) nationally on local
stations, sponsored by Kellogg's Cereals. "Top Cat," the fourth
Hanna-Barbera series to have Kellogg's as its sponsor, made its
prime-time ABC-TV network debut later in the same year.
Featured along with Boo Boo and Yogi's friendly
nemesis, Ranger Smith, several of the newer cartoons introduced
such bright new characters as Cindy Bear, Yogi's love interest,
and Park Ranger Tom Anderson. Ranger Smith's new assistant.
Other animated segments included "Snagglepuss," the
happy-go-lucky Shakespearian mountain lion, and "Yakky Doodle,"
about a little duck and his bulldog buddy, Chopper. Yakky was
continually pursued by Fibber Fox, but always saved in the nick
of time by Chopper. While Snagglepuss resembled comedian Bert
Lahr's cowardly lion from The Wizard of Oz, Yakky sounded as if
he might have been related to Walt Disney's Donald Duck. Vocals
for the series were provided by Daws Butler, Don Messick, Doug
Young, Janet Waldo, and ventriloquist Jimmy Weldon, as Yakky
During the early 1960s both Yogi and his pal
Huckleberry Hound became national pitchmen for their sponsor,
Kellogg's Corn Flakes. Their appeal to both children and adults
created a merchandise phenomenon for the Hanna-Barbera Studios
which has grossed over $100 million. Yogi's success also led to
a 1961 comic strip that was syndicated in more than 100
newspapers nationwide, and in 1964 he became the first of the
Hanna-Barbera characters to appear in a full-length theatrical
production entitled "Hey There, It's Yogi Bear!"