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My 1965 Jade East Adventure
The 60s, as any baby boomer who grew up in that decade, will tell you, was a happening. Our generation had its
own music, fashion, war, cars, made specially for cruisin' and TV. Our television programs were so special that
many have been made into movies and quite a few still appear on TV stations such as TV Land and
American Life TV. If the 60s were not special then why are so many young people of today fascinated with that
era?
During the 60s, dating and competing with the opposite sex, was just as popular as it is today with one
exception. In my opinion, relationships were more meaningful and going with someone meant committed to that
person as long as you both continued to wear each other's ring. Remember exchanging class rings? The girls
either wore the ring around their neck to signify they were going steady so it was hands off to the other guys.
Also many of the girls wore the rings with angora wrapped around the ring, which made it easier to fit around
their small fingers. Guys wore the girls' rings on their pinky or around their neck.
Both guys and girls really took particular care on their appearance. The girls always looked lovely and smelled
very nice on dates. I always loved to smell the perfume on a girl's neck (as long as it wasn't
overpowering). We as guys insured we looked our very best. We wore our best jeans or dress pants, a
pressed shirt and polished shoes. Which leads me to the icon of the 60s that no guy could do without and no
lady could resist and that was Jade East Cologne. The
girls just went wild over it. I believe it was a toxic agent that released the hormones in the girls. At least
that is what I thought and the buddies I hung out with also believed.
 Jade
East was a 60s icon. Who could ever forget it. Just ask any girl or guy from the era. Hey
do you remember the cologne Jade East? I don't
remember where or how I got my first bottle but I know I would never go out on a date without splashing
some on me. In fact I still have a bottle today and it is still available online.
I remember back in 1965 when Ron , my best friend, and I traveled to Waverly, Ohio to see these lovely girls we had met. It became a weekly ritual it seemed to date these girls. Anyways my friend, Ron kept a bottle of Jade East in the glove compartment for emergencies, you understand. So as we got closer to our destination, I reached in the glove box and pulled out the Jade East and splashed some on me and handed it to Ron who in grabbing the bottle dropped it and it spilled all over the front seat, his sweater and trousers. We now smelled like a traveling (&*#$&*@) house. What a great surprise this will be for our dates.
Of course when we picked them up, the smell in the car was overpowering and perhaps these dates of ours might
be the only girls that we know that doesn't like Jade East
today. Don't bother polling a
Jane or a Jeanne from Waverly, Ohio about how well they liked Jade
East. They always made it quite clear not to wear any Jade
East when we come down to visit them. We laughed about that for years
after.
When Ron got rid of that car, which I failed to
mention, was a '57 Chevrolet and got a useless Corvair, [why I don't
know?] that Jade East aroma still remained in that car for the new owner to
relish. I would bet anybody that
the aroma of Jade East remains in that car
today.
Those were the days, weren't they?
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